Popularity Ranking
Link Popularity is more
important than ever… and more complex than you might
think!
The majority of the major search engines use link popularity
as an important factor in ranking relevancy. As search engines
have become more sophisticated, so too has link popularity.
A few years ago, the number of websites linking to your
site gauged link popularity; little emphasis was placed
on the "content relevancy" of the linking site.
In an effort to gain more link popularity, "link farms"
began sprouting up across the web. For a nominal fee, a
website owner could join link farms and enjoy increased
link popularity overnight.
Search engines caught onto this tactic and created better
tools for detecting legitimate links. Websites that have
links from websites with "similar" or "relevant"
content score higher, thus earn better placement in search
engines.
Be Careful! Avoid joining "link farms";
some search engines consider them a form of Spam. Many engines
will actually penalize sites for maintaining an abundance
of links from non-related websites. It is more important
than ever to develop a solid "link-popularity"
strategy. One excellent, although time consuming, method
is to simply write complimentary website requesting a link
exchange.
Link Popularity Summary:
Link Popularity is an important component to your search
engine ranking.
Request text based links from complimentary sites containing
your main keywords.
Topics Related to Link Popularity-
Click Popularity and Stickiness:
Click Popularity is a measure of the number
of clicks received by a website from a search engine's referral.
Web Page Stickiness is measured by the
timeframe a user spends at a website. Based on this ranking
methodology, search engines conclude that the longer a users
spends on a site… the more relevant it must be.
Search Engines:
Search Engines Explained.
Keywords:
choosing the right keywords is mission critical.
Pay
Per Click Advertising: Bid on keywords.
Click
Popularity: the more traffic your site receives, the
higher you score.
Web
Themes: Create text heavy pages broken down into "themes".
